The vast majority of our world today consists of logos for different companies and organizations. These logos help us to determine who is who and what is what in the market. Although just about anyone can get on Microsoft Word and create their own logo, it doesn't make it a good one. A good logo takes time, patience, a creative mind, and a catchy concept that'll make a "good" long lasting memory in a person's mind. Logos such as the Chick-fil-a signature, the McDonald's arch, the AT&T globe, and the Apple....well apple; are ones that have successfully caught the attention of its consumers and also that are considered their trademark.
A bad logo is one that does the complete opposite. It is one that neither looks appealing, leaves a good impression, or that portrays a company's purpose/trademark.
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